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From Clutter to Clarity: Your CX Spring Reset
Spring is the season of fresh starts, a time to declutter, reset, and make space for what truly matters. While most of...
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What the Data Really Says: 6 CX Myths South African Consumers Debunked
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Why your assumptions might be costing you loyalty, and what to do instead If you’re still designing your CX strategy...
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The Future of Business Growth is Smart Touch
Smoke Customer Intelligence: Jul 22, 2025
Businesses that thrive are those that continuously refine and optimise their customer interactions. Smart Touch is not...
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Listening That Works: Why CX Needs More Than Channels
Smoke Customer Intelligence: Jul 14, 2025
Good feedback isn’t just collected. It’s earned. That’s one of the clearest messages to emerge from our latest national...