Articles & Knowledge Hub

Unlock the Secrets to Higher Survey Response Rates

Written by Smoke Customer Intelligence | 18 December 2024

Discover the insights from 2+ million responses across 10 industries and 5 survey methods in our comprehensive benchmark study.

Feedback drives customer experience excellence, and achieving optimal survey response rates is essential. Our 2024 Benchmark Study provides a data-driven analysis of survey performance across South African and American markets. This extensive research, spanning over 7.5 million survey distributions, reveals key trends, best practices, and actionable insights to help you connect with customers effectively.

Key Highlights: 

  • Industry Benchmarks: Compare response rates across 10 industries, including Financial Services, Healthcare, and FMCG.
  • Survey Methods: Gain insights into the performance of Contact Centre Voice, SMS, WhatsApp, and Email surveys.
  • Global Perspectives: Understand trends in South Africa and the United States to optimise your feedback strategy.
  • Actionable Insights: Learn how timing, survey design, and channel selection impact response rates.

Don't miss out! Download the 2024 Survey Response Benchmark Study to gain actionable insights that elevate your customer feedback programme.