2 min read
Why you need customer journey mapping for your business
Andrew Cook: 17 November 2014
7 November 2014 – Andrew Cook
Smoke CI Articles
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CX Trends & Insights (6)
2 min read
What is enterprise feedback management?
Andrew Burns: 24 October 2014
As we enter the “age of the customer”, we need to use and understand all of the tools that can assist businesses in getting to know their customers...
2 min read
What are customer requirements?
Andrew Burns: 09 October 2014
Do you remember the comedy film What Women Want, starring Mel Gibson and Helen Hunt? Many organisations feel like customer requirements are similar...
2 min read
What difference do customer experience management solutions make?
Andrew Cook: 12 September 2014
The importance of sound customer experience management solutions cannot be stressed enough. It provides business with the differentiator that’s...
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Customer journey mapping in the insurance sector
Andrew Cook: 29 August 2014
We’ve discussed the importance of customer journey mapping in previous posts, but let’s have a look at a real-life example:
2 min read
Customer centricity: the key to business success
Andrew Cook: 15 August 2014
Creating a business that is focused on customer centricity can be challenging. You may need to address your business’ culture and how your employees...