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Smoke Customer Intelligence: 04 May 2022
A long time ago in a galaxy far, far away… a space opera about humans, aliens, and droids engaged in an interplanetary war captivated, and continues to enthral, millions of people. It’s storytelling at its best, with relatable characters, a classic...
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Smoke Customer Intelligence: 15 December 2021
Traditional Customer Experience (CX) practices have been radically disrupted over the past two years. More customers have shifted away from...
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Smoke Customer Intelligence: 15 April 2021
The past year has made the world re-evaluate – not only what is important, but also how we do everything from schooling and shopping, through to the...
3 min read
Smoke Customer Intelligence: 26 January 2021
SMS is one of the oldest digital channels of B2C communication, with marketers tapping into its potential as early as 1999. The channel has remained...
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Smoke Customer Intelligence: 21 January 2021
The United Nations commemorates the right to education, both by enshrining the right in the Universal Declaration of Human Rights, and celebrating...
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Smoke Customer Intelligence: 20 April 2020
A constricting economy. Consumer spending under pressure. Recession. Pandemic. Unemployment. Liquidation. These phrases that have become part of our...
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Smoke Customer Intelligence: 26 March 2020
We live in a world of turmoil. Periodically, unpredictable and unprecedented events shake the very core of our lives. These times require keeping a...
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Smoke Customer Intelligence: 19 March 2020
Customer feedback has become hugely popular over the last two decades. Thanks to its ease of implementation, quantitative research is a popular...
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Smoke Customer Intelligence: 23 January 2020
For many customers, the financial industry is one fraught with terms and conditions, confusing products and fee structures that are unclear. In an...
3 min read
Smoke Customer Intelligence: 21 January 2020
According to a study by Deloitte, global spending on healthcare will increase at an annual rate of more than 4% for the next two years, reaching a...
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Smoke Customer Intelligence: 17 January 2020
It's a New Year, and many people use this time of year to set new goals for themselves. New Year's resolutions have become somewhat of a tradition;...
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Smoke Customer Intelligence: 07 January 2020
Smoke Customer Intelligence, a Voice of the Customer software provider, has been named as a Notable Vendor in the Gartner "Market Guide for...
Smoke Customer Intelligence: 27 November 2019
Your customers are truly why you exist. Don't forget it
1 min read
Smoke Customer Intelligence: 27 November 2019
Your circumstances are not beyond your control, be they good or bad. In the bad times, there are things you can do to change them. In the good times,...
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Smoke Customer Intelligence: 18 November 2019
It has been said that it takes 10 000 hours to become an expert at something. After a decade, the team at Smoke CI has collectively achieved more...
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Smoke Customer Intelligence: 18 November 2019
Measurement creates knowledge. Knowledge creates insight. Insight creates opportunity. When you have the ability to listen to your customers, you...
1 min read
Smoke Customer Intelligence: 18 November 2019
From the Kreepy Krauly to the CAT scan and Pratley's Putty, South African products have time and again proven their clout on the global stage. While...
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Smoke Customer Intelligence: 18 November 2019
Many organisations embark on a CX strategy with a future state in mind. This is of course the starting point of any successful strategy, but those...
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Smoke Customer Intelligence: 18 November 2019
Innovation has become a catch phrase used by many organisations, however, often it is not translated into action or long lasting impact. The bedrock...
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Smoke Customer Intelligence: 12 November 2019
Big, hairy, audacious goals are what moves Smoke CI forward. Throughout our 10 year history we have set ourselves goals, that from the outside, seem...
