Listen to your customers. Understand what they're saying. Act on what matters.

Smoke CI is a customer and employee experience partner. We help you truly listen to your customers and your people, then turn what you hear into action.

Built around your needs, not ours.

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G2 Awards - High Performer, Users Love Us, Enterprise High Performer EMEA

We help you Listen, Understand, and Act.

We don't believe in drowning you in data. We help you collect the right feedback, make sense of it quickly, and focus on the one or two things that will actually move the needle for your customers, your team, and your business.

No jargon. No overwhelming dashboards. Just a clear path from feedback to action.

  • Listen: Collect real feedback across every channel, from surveys to real-time data
  • Understand: Turn responses into clear, actionable insights you can actually use
  • Act: Focus on what matters most, not everything at once

The experience gap is real.

There's usually a gap between the experience you think you deliver and the one your customers and employees actually feel. Everything below helps you close it - from capturing feedback in real time to acting on what matters most.

 

Let's make feedback work. Your way. 

 

Some teams struggle to hear from their customers and employees. Others are drowning in feedback but can't turn it into action. Either way the value gets lost. 

That is the gap we close. We work with you to build a feedback programme around your challenges, with the tools that fit how your team works. Then we help the right people see what matters and act on it. 

The result? Feedback you can act on, and change your customers and employees can feel.

 

Book a Demo

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Results, your way.

See how teams like yours turn feedback into action

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Turning customer feedback into boardroom decisions

A major telecoms provider was gathering customer feedback but not acting on it. We helped change that. Real-time dashboards and leadership briefings cut costs, lifted satisfaction, and put customer experience on the boardroom agenda.

happy employees

Global feedback for a stronger workplace

A multinational IT company had employee feedback scattered across 30,000 staff worldwide. We brought it together. With tailored reporting and strong response rates, leaders could finally see how their people felt, and act on it.

African banking customer

Listening to customers across Africa

One of Africa's largest banks wanted to hear from customers in 12 countries, in their own languages. We built a loyalty survey programme that handles local data privacy rules and turns responses into clear, ready-to-use insight. The bank now drives regional improvements from real evidence.

Happy female driver in car

Driving loyalty, one dealership at a time

A major car brand needed local dealers to recover fast from poor service. We gave them real-time customer feedback to act on. The result was higher satisfaction, more repeat business, and loyalty that held even after things went wrong.

American female patient on phone

Modernising member experience in the USA

A leading US health insurer was relying on slow email surveys. We replaced them with real-time phone feedback across six departments. The result? Faster recovery, happier partners, and lower costs through smarter service.

happy customer holding document

Reducing early customer loss with Smart Touch

A South African insurer was losing customers early in their journey. Using Smart Touch, they reached at-risk customers sooner, cleared up policy confusion, and built stronger connections. The result: a 17% lift in early retention and over R18 million in protected revenue.

Let's Make Feedback Work. Your Way

Whether you’re improving customer experience, listening to your teams, or closing the loop with smart nudges - we’ll help you build a feedback programme that fits your world.
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